Research Process & Philosophy

Based on our ability to innovate new products that generate consistent high returns for the company, we believe allocating approximately 14% of our revenues to research and development will result in the ongoing creation of significant new value for our shareholders.
On a size-adjusted basis, we out-spend our peers on research and generate higher returns from these efforts.

A Systematic Product Research Cycle

Innovation is a hallmark of the WMS culture. We take pride in ensuring that our products are captivating, entertaining experiences for the player. We incorporate extensive, proven market research methods throughout product development to ensure the games we create are those that players "have to play." From ideation, to prototype, to deployment on the casino floor, WMS invests valuable resources in employing the most rigorous research processes possible, providing games on which our valued customers can depend.