Serving up a 360-Degree View of a Patron
WMS’ GamEdge is a groundbreaking Patron Management System that combines the robust functionality of Customer Relationship Management (CRM) and Loyalty Management with the powerful capabilities of Business Intelligence (BI). GamEdge tightly integrates with casino management, lodging, and retail systems to provide casino personnel with real-time patron data and a holistic view of customers. GamEdge allows you to deliver a higher level of consistent, personalized service, real-time communication on the casino floor, and a superior ability to focus resources on your best customers.
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Key Benefits for Casino Operators
- Track and Analyze Patron Spend Data Enterprise-Wide
- Accurately Segment Patrons
- Interact with Patrons and Access Key Data Enterprise-Wide
- Communicate with Players on the Slot Floor in Real Time
- Deliver a Player’s Desired Themed Slot Games from a Repository of Cached Games (Where Approved)
- Manage the Slot Floor in Response to Patron Mix and Activity
- Enable hosts to efficiently manage relationships with high-end customers
Built to Address Key Gaming Industry Challenges
- Provides a 360° Integrated View Across All Revenue Centers
- Allows for Enterprise-Wide Access to Deep Patron Knowledge
- Improves the Gaming Experience through Customization
- Delivers a Highly Personalized Experience Across the Enterprise
- Maximizes the Return on Your Best Existing and Potential Customers
Key Features and Functionality
- Comprehensive Patron View
- Loyalty Management
- Games Management
- Marketing Segmentation and Campaign Management
- Robust Analytics and Reporting
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