Providing Real-Time Data and Strengthening Operator Efficiencies Through a Proven Cashless System

WMS’ Account Based Wagering System (ABWS) is an established and proven cashless solution with over 15 years in the field, utilizing existing player tracking cards to allow players to access their accounts and wager at a game. The ABWS is designed to expand enterprise-wide, allowing patrons to access their accounts and use their funds at various points within the hotel / casino. It also provides many key benefits to operators and players.

Financial Benefits

100% patron tracking enabling more targeted marketing efforts designed to result in a higher response rate to marketing campaigns
Real time patron tracking and analysis leading to positive and instantaneous patron interactions (rewards, communications, etc.)

Enhanced Patron Experience

Trusted and secure account (cash not on card)
Similar to an ATM card with a PIN to access funds
Accounts can be anonymous or personalized
Personalization of casino messaging/promotions
No forgotten, lost, damaged, or stolen tickets
No waiting (no printer or bill acceptor issues)

Operational Efficiencies

Enterprise-wide view of lifetime value of player
Elimination of tickets and ticket-related costs
Reduced cabinet cost (elimination of printer)
System transparency to the slot accounting system
Designed to enable responsible gaming initiatives of operators

How Account Based Wagering Works

Unlike “traditional” Advanced Funds Transfer (AFT) based cashless systems, the WMS ABWS does not transfer credits and never downloads the patron’s funds to the slot machine but instead functions similarly to an ATM. Patrons insert casino loyalty cards into the EGM’s card reader, log on with their PIN, and then transact with the server in real time as they play. Any money or tickets inserted into the bill acceptor will be immediately and automatically deposited to the patron’s account. So if a slot machine loses connectivity to the server the player’s funds are not stuck on the machine. Ultimately, this system is designed to be transitional technology enabling a phased approach toward a solid state slot floor.

ABWS is also designed to enable responsible gaming initiatives. Since the operator now knows exactly how much a patron has wagered the moment a wager is made, they can send a message to the guest in real time on the slot machine screen using WMS’ FreedomPort™ application and can even shut down the player’s account indefinitely.